IPC has among its assets necessary resources which allow it to accumulate knowledge and information on the situation in the fertilizer market in general and potassium fertilizer market in particular. A regular analysis of the market situation gives the company an opportunity to take strategic and operational decisions in a timely manner in order to react to any changes in the market.

Development of long-term business relations with customers is of great significance to the company. Besides, IPC shows a considerable flexibility trying to meet customer requirements, works out an individual approach to clients in various regions and countries of the world. This task is successfully fulfilled through establishment in cooperation with representatives and agents of direct business contacts with consumers of products supplied by the company to the major potash consuming regions - North and South America, Asia, Europe.

IPC works hard to manage export shipments and delivery of the products to the recipient by drawing up and registering necessary documents, arranging transportation of goods to the destination.

A many-year expertise of the company senior management in foreign trade activities, professional qualification of the company employees, high quality of products supplied, concentration on customer needs, an optimal system of sales management ensure a leading position of the company in the world market over a long period of time.