Development of the company has been associated with implementation of a number of measures aimed at providing a maximum geographical coverage in supplies, optimizing operations in all stages of product deliveries through reduction of risks and expenses, establishment of control over each operation in sales management. As a result of implementation of this strategy representations in Perm (Russia), Minsk (Belarus), Beijing (China) and a subsidiary International Potash Company (UK) Ltd. in London (Great Britain) have been opened.

IPC has more than once received prizes and awards for success in development of economic cooperation with foreign countries and potash exports. For several years in succession the company has been recognized as the Best Russian Exporter by the Ministry for Economic Development and Trade of the Russian Federation. IPC is a winner of international awards given by the Institute of European Integration and with its cooperation: European Standard (2005) - for meeting efficiency standards in foreign economic activities and significant contribution to sustainable development of potash production enterprises; Quality Standard (2006) - for meeting international standards in business process organization and quality standards; Social Responsibility (2007) - for introducing and developing modern international standards of corporate social responsibility.